college basketball

What's Worked For Me (So Far)

CREATING BASKETBALL OPPORTUNITIES

I’ve been very fortunate as a young basketball coach to have landed a number of amazing basketball opportunities. A few of these include Duke basketball camp, UCLA camp, Georgia State Basketball Camp, Snow Valley Iowa Basketball School, working for PGC/Glazier Clinics, USA Basketball Clinics, Social Media interning for Kevin Eastman (former NBA assistant coach), and a trip to the final four. I’ve also been very fortunate to have coaches like Don Showalter and Kevin Eastman to trust me to do a good job when they bring me on board.

A number of coaches have asked me the question, “How did you land that?” Or, “How did you get connected with them?” Many ask for the purpose of trying to land similar opportunities. This article is a response to those questions.

My primary aim in this article is to give coaches who want some basketball opportunities a few ideas on what may help them by describing what’s worked so far for me. I’ll also talk about the financial aspect of my journey and share a few ideas worth considering about money, because like many young coaches, I also do not have access to a money tree.

But first… The reason I put (So Far) in the title is to be clear that I am not proclaiming myself to be a deep well of pure professional wisdom. I have a career win total that equals the amount of children some coaches reading this have. Ok, I’m slightly kidding. Unless you have 12 children… then you officially have me beat. But I’m closing in fast. Ha!

Hopefully you caught the fun at the end of that paragraph. Seriously, this is my journey so far and hopefully some reading coaches will benefit and get some ideas on how they can create opportunities for their coaching career.

Clete Adelman, Mason Waters, Bill Van Gundy

Clete Adelman, Mason Waters, Bill Van Gundy

DUKE BASKETBALL CAMP

I first got involved with Duke Basketball Camp as a camper about a decade ago. And I was a phenomenal camper (which I must say is a slight distinction from being a phenomenal player). I connected with many camp coaches and even impressed the camp director so much that he remembered me… nearly 10 years later.

I emailed the camp staff in late 2014 about working camp the next summer, in 2015. I got denied.

The next year I sent another email application. I was told I was being considered. Then the deal breaker game.

A friend and I went to the University of Georgia to watch the Bulldogs take on High Point in an early season contest. As my buddy and I questionably snuck our way closer to the court, I noticed a familiar ESPN announcer. It was Duke’s Camp Director who also happens to work for ESPN.

After the game, I approached the announcer’s booth to say hello, and that I had applied this summer for camp. Security was telling me and my friend to exit the building. I persisted and said, “I know the announcer, I’m just saying hello.” They let me hang around a few more seconds.

After the ESPN team wrapped up their coverage, I quickly said hello to the camp director and mentioned I had applied again to coach at camp.

“Wow! I remember you as a camper” he replied. “I’m glad you came up and said hello because now I know that you’re not just some Joe blow off the street. We’ll get you on.”

I don’t know how many people that you want to work for also commentate for ESPN, but if he does, find what game he’s calling next, go to that school, and stay after. Ok, I’m kidding about that, but this is how I got connected at Duke camp.  

UCLA BASKETBALL CAMP

Now that I’m writing this out, I’m finally realizing how one door opens another, and that door opens another, and that door opens another, and on and on. UCLA was one of my most recent basketball opportunities and it makes sense to me to do this thing backwards.

I met Jim Harrick, former UCLA Head Coach, at a 2016 PGC/Glazier clinic in Dallas.

Quick side note: I’ve had people assume I come from a wealthy family and they just pay for me to travel all over the place and do these basketball things. The truth is that I do have very supportive and encouraging parents, but I am by no means rich. My mother does a phenomenal job supporting me financially but it’s not like I can do anything I want or go anywhere I want. My parents have been divorced for most of my life. My dad, unemployed since 2008, now lives in a camper in north Georgia and my mother is a school teacher. I’m a full-time college student. We’re not poor, but certainly not rich. I’ll get into some of my financial beliefs and how that’s played into these opportunities later.

So I meet Jim Harrick in Dallas at PGC/Glazier clinic in fall of 2016. A friend of mine, Faiz Ahmed, and I were talking in July 2016 about the benefits of volunteering at basketball clinics; you get in for free (save money!), and might get unique access to speakers and staff of the clinic. This rings true.

After that conversation I researched basketball clinics in Atlanta. I knew of PGC so I reached out to them about their Atlanta clinic. I’m from Atlanta, so I figured I could volunteer at the clinic, get free admission, and just take the 45-minute drive back and forth from my house each day. They exceeded my expectations: They paid for my hotel allowing me to stay in Atlanta during the entire clinic. That allowed me to begin a relationship (not like we’re best friends but we know each other) with an individual who I think is one of the best coaches in basketball period, Mike Neighbors of Washington and now Arkansas. He, myself, and some other coaches stayed at the same hotel and went out in the night and talked hoops for a few hours.

During the Atlanta clinic, I asked PGC/Glazier staff if they needed help at their Dallas, Texas clinic, which would be the next week… Like in 6 days. Fortunately they said yes., they needed help.

Just like the Atlanta clinic, PGC/Glazier covered my hotel and entry to the clinic so all I had to do was pay for the flight and find cheap food (While in Dallas I walked about two miles to a McDonalds  during breaks because that was by far cheaper than the hotel food and Uber costs money, walking is free).

If you don’t know about PGC/Glazier, you need to because they are really good. Their clinics have multiple sessions Friday, Saturday, and Sunday and will have multiple speakers presenting at once (all in different rooms of course).  Going into Dallas and looking over their speaker lineup, I knew had to be Jim Harrick’s room host. Not only did he win a national championship, he also coached in my home state of Georgia at the University of Georgia and I also figured he might have some influence in getting me into working UCLA’s camp, a position I applied for last summer and did not get.

Another side note: Persistence is key! The first time I applied at Duke and UCLA I was denied. And I am in no way unique here. Countless coaches have persisted when they weren’t given the jobs they wanted.

I told PGC/Glazier that my one request was to be Jim Harrick’s room host. In other words, room hosts are the speaker’s host. We get them water, papers, pens, anything they need. Being a coaches room host also allows for small talk between the sessions. Amazingly, the clinic staff allowed me to host Coach Harrick. By the way, he is a character and great clinician!

At PGC/Glazier I learned that In 1996, Jim Harrick hired the guy who is today’s UCLA camp director. That’s some leverage! Jim reached out to the camp director on my behalf and got me in!

SNOW VALLEY BASKETBALL SCHOOL

Now let’s go backwards in this story. If you noticed I mentioned a conversation I had with Faiz Ahmed, who, by the way, is going to be a phenomenal NBA coach one day. But I hope he and I are on the same college staff one day.

The conversation we had was at Snow Valley Basketball School in Iowa. How did I get that opportunity?

This story is shorter and much more simple. I went to Coaching U Live in Orlando for two summers and met Don Showalter there, the head coach for the USA junior national teams and also the camp director at Snow Valley Basketball School. I also attended PGC/Glazier Atlanta in 2015 (as a guest, not support staff) and got lunch with Coach Showalter there. By seeing me at those two clinics, I guess he noticed I was a fairly dedicated young coach and he invited me to coach at Snow Valley! And of course I said yes.

A FEW OTHER THINGS THAT HAVE HELPED ME

A BUDGET FOR SUCCESS

Kevin Eastman, one of the best givers to coaches, talked about this recently at his Elite Training Camp last week but I promise I was doing it before I also heard it from him. Beginning my first year of college, I always budget my money, and one of the budgets I have is a basketball budget: it allows me to pay for coaching DVDs, clinics, gas when I go visit a practice, etc.

Each paycheck I get (which is never that much) goes like this, and I learned this from mentors at my church: Give some, save some, live on the rest.

Give 10% to the church or some of my favorite charities. Save/invest about 60%. Live on the rest.

For me, retirement saving has not begun nor have I started saving for my future kids college. Shoot, I’m still in college! Yet, investment for me in my financial plan mostly means invest in myself, my career, and my development. That includes paying for basketball clinics, DVDs, etc.

This past summer this meant taking the money I made from a previous camp to pay for the expenses of the next. For example, I coached a showcase event early this summer. I didn’t spend that money on shoes, my car, or my girlfriend, I saved it and invested it into paying for travel expenses to the next camp.

Not only that, I also started a lawn care company (I use the word company very lightly haha) with my best friend. Almost every single dollar I’ve made from there either went straight to my savings to pay off my final year of college debt-free, or it went straight into my basketball ventures.

Financial Side Note: Older coaches reading this will know this, but some young coaches might not have thought about this. This is one of the most important lessons I’ve learned: Financial freedom allows you to do the things you want to do. Debt limits opportunities. No debt opens opportunities. One of the best decisions I’ve made was going to a very affordable in-state university. My college experience has not been the stereotypical American college experience, meaning it hasn’t been a lot of what they call “college fun”, but its been a good education and most importantly, affordable. And I’m so thankful it has been.

If you have financial excuses for why you can’t go to a clinic or a basketball event but all you do is buy ten pairs of sneakers a month or buy 4 concert tickets a month, then you are the only person holding you back. Saying “no” to luxury allows an individual to say “yes” to opportunity. And with enough opportunity, luxury just might have its way of showing up on the backside.

I haven’t seen this among many young coaches, but I have a number of friends who are complaining about not getting a certain job, or not being able to get a shot at anything when all they do is spend their money on their car or boat or girlfriend. Money is absolutely vital in professional advancement because it affords an individual to invest in themselves. Without it, people very much limit their professional opportunities because they can’t buy any products or services to develop!

EBAY

My primary financial goals throughout college have been 1) Graduate debt-free and 2) Invest in my basketball career. One huge help in that has been eBay, Amazon, and Facebook Marketplace, and flipping items from thrift stores. What I’ll do now is show you a few items that I have flipped and profited from for the purpose of investing in my basketball career. Hopefully this gets you thinking of ways to make some extra money to invest in your development.

REI Backpacks – I am as interested in camping, fishing, and outdoors activities about as much as Kim Kardashian is. Well, she at least to appears to not spend much time in the wilderness. But I have found a good item to make money off of. That is hiking packs from REI.

A friend of mine invited me to REI, an outdoor gear store, about two years ago to their scratch and dent sale; their clearance sale. I went just for fun. However, while there, I began to think that a lot of those items could definitely be flipped online. So I did my research. Long story short, I have gone to three REI Scratch and Dent sales and profited a few hundred bucks off of it.

These sales attract a large crowd, so to get a good spot in line at these sales, I typically get up at 4 something to be sure I’m the first one in the door. The packs sell really well on eBay so I go straight for them when I get in the door. I’ll grab a few of them off the rack and make sure they’re not torn up too bad. Then I’ll buy them and have them listed on eBay the same day. Some I buy for $70 and sell on eBay for $140. Sell three of those plus a few other miscellaneous items and it’s a $250+ profit in one morning. Definitely beats minimum wage!

Another popular item I’ve flipped are ab lounges. The best flip I’ve done with these was pretty awesome. I found a $3 ab lounge at a Goodwill and had it listed on Facebook yard sale sites the same day. It sold for $85. That’s $82 just by swinging by a goodwill on my way home, listing it online, and meeting the person for pickup. Once again, that surely meets minimum wage.

The last item I’ll mention was a MacBook. I’m a member of several yard sale sites on Facebook. I noticed a macbook on one of the pages going for $50 and just felt in my gut, this is a steal. Without even doing any research, I messaged the seller and bought it the next day. I listed it on eBay and a week or two later it sold for $11,550. Hahaha no I’m kidding. It sold for $150. But still, $100 profit isn’t bad.

Now why am I mentioning this? I mention these items because explaining in detail some things I’ve flipped may give coaches some better insight into how to make some side money to invest in their careers. For me, a specific description of a few different items is better that just hearing “Go flip stuff.”

THAT'S ALL FOR NOW

Sincerely, I hope this adds value to somebody. God has blessed me with these opportunities. And more importantly than these opportunities are the people I’ve met and now call friends. He has also blessed me with people in my life who have taught me the lessons mentioned above. I didn’t come up with any of this stuff or tactics, I just listened to wise people who I want to be like. Sometimes life is pretty simple, we just find a way of making it hard sometimes.

If you are a coach looking for more opportunity or have any questions about anything written here, I’d sincerely love to hear from you. I’m not a huge influencer in the basketball world, but I’d be happy to see if I could connect you with people I know. Or I’d love to talk with you about making side money because I know an extra couple hundreds of bucks could go a long way for some coaches.

Feel free to tweet me at @masonwaters_, email me at mason1waters@gmail.com or call/text at 678) 656-6957. I’d love to hear from you.

Thank you for reading!

MASON WATERS

Jay Bilas Skills Camp

Jay Bilas Skills Camp

 

 

Social Media: The New Age Of Recruiting

Social media has not only changed the way we communicate, but for many, it’s changed the way we do our jobs. No one is immune from its effects, not even coaches. 

As a college coach, I’m interested primarily in three groups – our players, our fans and our recruits. Our players constantly use social media (including during post-game speeches by the head coach). Our fans use social media (even during our games). And our recruits use social media (often in the middle of their school day when they should be paying attention to someone like their government teacher).

See, social media is all about storytelling. As a coach, I want my players, fans and recruits not only to know our program’s story, but also to be excited about sharing our story with others. Why wouldn’t I take advantage of this powerful tool to tell my program’s story?

Less than a year ago, our basketball program decided to start consistently employing social media to tell our story, focusing primarily on Twitter, Instagram, and Snapchat. Over the course of the season, we found success with our followers not only viewing our content but also sharing our content.

Here are just a few examples of the ways we tell our story through our social media platforms:

ROAD TRIP ANYONE?

As a small program, not a lot of our fans always travel with us. However, we still value their support and want people to feel like they’re a part of our team. Whether it’s a photo from the plane, a video on the bus, or a picture from a morning shoot around, we attempt to bring our fans with us on every road trip.

We'll be playing two games is week in Puerto Rico. #BruinsInPR🇵🇷

A photo posted by BJU Bruins Basketball (@bjubruinsmbb) on

Team shoot around at the University of Cincinnati. #ChampionsToday

A photo posted by BJU Bruins Basketball (@bjubruinsmbb) on

PUERTO RICO

During our trip to Puerto Rico in December, we also put together vlogs each day.  We recorded short clips of everything we did that day and conducted short interviews with players to recap.  You can check out each vlog from our trip below!

REMOTE CAMPUS VISITS

Long before a recruit ever steps foot on campus, he has the opportunity to get a glimpse into every aspect of our program. Facility tours, player workouts, practice, film sessions – they’re all chronicled through our team’s and coaches’ Instagram, Twitter, and Snapchat accounts.

4 more days until the #BruinsInvitational matchup against Barber-Scotia College. #ChampionsToday

A photo posted by BJU Bruins Basketball (@bjubruinsmbb) on

ALWAYS COACHING & TEACHING

Social media has allowed our coaches to continue coaching and teaching even after practice has ended. In addition, we understand that coaches and high school players from around the country are reading what we post. It is important to give each follower value, whether it’s through a motivational quote, a quick hitter, or a suggestion for practice.

MORE THAN SPORTS

Our goal as a program is to use basketball as a platform for spreading the love of Christ. Really, it’s the most important part of our story. So whether it’s ministering in a church, helping in the community, or reffing a Special Olympics basketball tournament, we want those following our social media accounts to know what we value and who we really are outside of basketball.

🙏🏽 #LiveChrist

A photo posted by BJU Bruins Basketball (@bjubruinsmbb) on

FOLLOW US!

Make sure to follow our coaches & players on social media to stay connected to everything that is going on in our program.  You can also get more content from Coach Miller by clicking the link below!

Win The Campus Visit

It's a beautiful day outside and you have one of your top recruits coming to visit campus today.  You've had great talks with him and his family over the last few months and things are going great.  You were at every single tournament he played in last summer and took time out of your busy schedule during the season to make it to some of his high school games as well.  You've built a relationship with the family and really enjoy talking to them.  The recruit has even told you that your school is one of his top 3 and he's going to be making a decision after the visits.  But as he steps on campus, the first thing he notices is an overflowing trash can just outside of your office building...

Whether it's a full trash can or something else, it doesn't take much to negatively influence a recruit's visit.  Your job as the coach and coordinator for this particular visit is to ensure this never happens.  The goal of the campus visit is to win the recruit and his family and give them the confidence that your school is where they want to be.  Here are a few important aspects of the campus visit that could be the difference between signing your top priority and losing him.

FIRST IMPRESSION

There are really two parts to the first impression: The visual impression & the personal impression.  Sometimes the first one is out of your control, but you should make every effort to make this positive.  The second part is fully in your control and you better make it work. 

The visual impression: As a recruit and his family drive onto campus, they naturally begin to form an opinion of the school.  Is the grass cut?  Is the landscaping nice?  Are the buildings kept up?  These are just a few of the things they look at, but they are important.  I'm lucky enough to be at a school that does a fantastic job with their grounds.  You will never drive onto our campus and feel like it's a mess.  The landscaping is beautiful, the fountains are always flowing, and the trash cans are always empty.  Because of the grounds crew at Bob Jones University, my job as a coach has already been made easier.

The personal impression: This is where coaches typically win or lose the visit.  We want to win, so here is how we do it.  Psychologists have performed studies that say you have seven seconds to make a first impression.  When I go to meet a recruit in our Welcome Center or by their car, I always want to be the first person that they interact with.  Why? Because it's my responsibility as a coach to make them feel welcomed and I don't want to risk someone else impacting that.  Remember, I only have seven seconds to make this "first impression" the best that they have ever seen!  Do I have a positive attitude?  Is my posture conveying confidence?  Do I have a bright smile and welcoming eye contact?  Is my handshake firm?  Am I genuinely interested in them?  I know it sounds silly, but when we have a recruit coming on campus the "first impression" is where I spend most of my time preparing.  By making a great first impression we have now set the tone for a positive visit.

ARE YOU READY FOR US?

When recruits and their families come on a visit, it is oftentimes their first experience on your campus.  They have a sense of insecurity and may have a lot of questions.  You've already earned their trust and respect by making a great first impression, but now you need to build their confidence in you and your university.  One way we can do this is to have many of their questions answered before they are even asked.    

As the recruiting coordinator, I maintain constant communication with all of our departments on campus.  When we are planning a visit, I will coordinate with our Welcome Center to prepare every aspect of that visit.  As I introduce the family to our Welcome Center personnel, they are handed a packet that contains an itinerary, meal passes, and information about the university and their intended area of study.  Inside they will find meetings with admissions counselors, class schedules, tours, etc.  We always appeal to the recruits needs and make sure we accomplish everything their family wants to accomplish during their visit.  Being prepared answers several questions right away that the family may have been wanting to ask.  Again, by doing this we are building confidence in the recruit and his family that we will be ready to take care of them.  

BE A PART OF OUR FAMILY

Once we get the prerequisites of the visit completed, we want to make our recruit feel like he is a part of our family.  Every team says that they are a family, but very few actually live it out.  In everything we do, we want to be sincere and genuine.

One way that we begin to integrate them into our family is by making introductions to everyone we possibly can.  Our support staff, coaches from other sports, administration, students, etc.  No one is too small or too big to talk to our recruit and their family.  By allowing them to build relationships with people outside of basketball, they will begin to feel like a part of something bigger than themselves.  

We also involve our current players a lot in the process.  Whether its a workout, a meal or a campus tour, we want as much interaction between the recruit and our players.  We find this to be very beneficial because our players can give a first hand perspective of what it is truly like to be a part of our family.  They tell it how it is and give an honest answer to the questions being asked.  

NO PRESSURE

It's always fantastic when a recruit wants to sign on the spot after his visit.  However, we never pressure a recruit to sign before he leaves.  Our staff always sits down with the recruit and his family prior to their departure and have a very transparent conversation.  We want them to be honest with us and let us know what we can do to make us the best fit for their son.  We have the utmost confidence that we did everything we could to make this a special visit for them, so we want to let the process play out.  There is no doubt in our minds that if a recruit is meant to be here, he will be here.  

Campus visits will be different for everyone, but one thing will always be the same.  Recruits and their families want to have confidence not only in your program and your staff, but in the university as a whole.  Can you give them that confidence?  If so, you are going to have a successful future for you and your program!


Photo credit: Derek Eckenroth; Bob Jones University

Leaving Your Comfort Zone

Tell me and I forget. Teach me and I remember. Involve me and I learn.
— Benjamin Franklin

Oddly enough, I am a very quiet person.  I sometimes don't like to be around large groups of people and when I am, I'm not always the most outgoing person.  When people ask me questions I am always more than happy to engage them and answer, but I don't naturally seek out conversations with everyone in the room.  I don't like speaking in front of people because I frequently feel uncomfortable and inadequate.  I force myself to succeed in these situations, but it's not always easy.

BUT, I AM A COLLEGE BASKETBALL COACH.

The profession I am called to serve in requires me to do a lot of things that, naturally, I do not like to do.   I need to engage people in conversations and sincerely show interest in who they are as a person.  Speaking in front of people on a daily basis will be necessary and they will expect me to be an expert in everything I am talking about.  It's always intimidating to perform outside of my comfort zone,  but I'm thankful for these opportunities to face my fears.  Although these things aren't natural for me, I always remind myself to thrive in these uncomfortable situations.  When these moments arise, I try to keep in mind these three absolutes:

I AM NOT PERFECT

I always need to remind myself that I'm not perfect and I will make mistakes.  If I am fearful of making mistakes I will never grow.  Instead, I need to embrace my faults and failures and use them ignite a greater passion for what I do.  My motives need to be directed towards doing MY best, not trying please everyone else.  

I CAN INSPIRE OTHERS

I'm inspired by imperfect people.  When I see someone overcome their mistakes and make something out of nothing, it inspires me to do the same.  By getting out of my comfort zone and doing something that I never thought I could do, I can have the same impact of inspiring others and changing their lives.  When I decide to make a difference is when success will find me.

I WILL LEARN MORE BY DOING

The best way to learn is to teach, by doing.  When I make myself do hard things I gain valuable experience that I couldn't learn any other way.  I can watch videos, read books, and write articles all day long, but until I actually put what I've learned into action I won't get very far.  Getting out of my comfort zone is necessary if I want to be great.