Social media has not only changed the way we communicate, but for many, it’s changed the way we do our jobs. No one is immune from its effects, not even coaches.
As a college coach, I’m interested primarily in three groups – our players, our fans and our recruits. Our players constantly use social media (including during post-game speeches by the head coach). Our fans use social media (even during our games). And our recruits use social media (often in the middle of their school day when they should be paying attention to someone like their government teacher).
See, social media is all about storytelling. As a coach, I want my players, fans and recruits not only to know our program’s story, but also to be excited about sharing our story with others. Why wouldn’t I take advantage of this powerful tool to tell my program’s story?
Less than a year ago, our basketball program decided to start consistently employing social media to tell our story, focusing primarily on Twitter, Instagram, and Snapchat. Over the course of the season, we found success with our followers not only viewing our content but also sharing our content.
Here are just a few examples of the ways we tell our story through our social media platforms:
ROAD TRIP ANYONE?
As a small program, not a lot of our fans always travel with us. However, we still value their support and want people to feel like they’re a part of our team. Whether it’s a photo from the plane, a video on the bus, or a picture from a morning shoot around, we attempt to bring our fans with us on every road trip.
During our trip to Puerto Rico in December, we also put together vlogs each day. We recorded short clips of everything we did that day and conducted short interviews with players to recap. You can check out each vlog from our trip below!
REMOTE CAMPUS VISITS
Long before a recruit ever steps foot on campus, he has the opportunity to get a glimpse into every aspect of our program. Facility tours, player workouts, practice, film sessions – they’re all chronicled through our team’s and coaches’ Instagram, Twitter, and Snapchat accounts.
ALWAYS COACHING & TEACHING
Social media has allowed our coaches to continue coaching and teaching even after practice has ended. In addition, we understand that coaches and high school players from around the country are reading what we post. It is important to give each follower value, whether it’s through a motivational quote, a quick hitter, or a suggestion for practice.
MORE THAN SPORTS
Our goal as a program is to use basketball as a platform for spreading the love of Christ. Really, it’s the most important part of our story. So whether it’s ministering in a church, helping in the community, or reffing a Special Olympics basketball tournament, we want those following our social media accounts to know what we value and who we really are outside of basketball.
Make sure to follow our coaches & players on social media to stay connected to everything that is going on in our program. You can also get more content from Coach Miller by clicking the link below!